George N. Kenyon
Published by : Journal of Management and Marketing Research (Volume 7 - April, 2011)
Abstract
Logistics outsourcing has a significant effect on how manufacturing firms produce and deliver products to their customers. Indeed, many manufacturing firms do not own or manage the transportation and warehousing resources used for inbound and outbound shipments from their facilities. Earlier research, however, has cast doubt on the efficacy of outsourcing, as some companies experience favorable performance outcomes while others do not. This research investigates the effects of logistics outsourcing on cost by analyzing empirical data across a wide variety of industries, using data from a survey of manufacturing plant managers. Our analysis indicates that outsourcing logistics activities slightly increased COGS, but the existence of moderating factors suggests interesting new strategies for outsourcing the logistics functions.
Keywords: Logistics, Outsourcing, Manufacturing Strategy, Empirical analysis . . . ... . . (baca_selengkapnya )
Artikel lengkap dikompilasi oleh/hubungi :
Kanaidi, SE., M.Si (Penulis, Peneliti, PeBisnis, Trainer dan Dosen Marketing Management).
Kanaidi, SE., M.Si (Penulis, Peneliti, PeBisnis, Trainer dan Dosen Marketing Management).
e-mail ke : kana_ati@yahoo.com atau kanaidi@poltekpos.ac.id
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